For the first part to my contrasting advert research i am going to look at the difference between the two famous energy drink's and the way they advertise and show what the drink can do/ or improve.
The first drink "Relentless" Is one of the best selling energy drink's, and can be found in near enough every retail based shop, the advert doesn't show one person drinking the formula, but show's people reacting once they have consumed the drink, they have many sport's related people i.e snowboarders, skateboarders, and even energetic musicians, on the advert showing off there skill's. The advert is made to make the viewer think that the drink will make you more energetically balanced, and give you complete control other the focus at hand,
The video based on the internet also shows a clip of a table of fruit, with an actor back fliping of the table, to show a point that with the energy drink you wont need the fruit to be fit/healthy, just a can of relentless, but of course this is rubbish, because the energy drink contains nothing but salt and sugar. The way the advert is filmed, is self centered, and doesn't advertise people to buy the drink , It only shows you what will happen once you have drunken it.
The next part to my energy drink research, is the "monster" energy drink, It is quite similar to the
leading monster drink "relentless" but more controversial, and typically made. the video starts in
black and white, to set a low and morbid feel, it shows around 5 people get out of a fan with musical
equipment, then suddenly stop, and lounge about. Then out of nowhere to asian twins from "wwe"
appear with a drink, That can make you more energetic and full of life, the group drink's the energy
juice,and out of nowhere, there is colour and the people are playing a gig in front of a hand full of people,
So in a way the drink is trying to show the same effect as the last one but in a more obvious way,
I think in term's of advertising, the first drink "relentless" gives a more appealing effect to actually drink it.
http://www.monsterenergy.com/web/guest This is a link to the energy drink's website.
The next contrast i am going to observe, will be based around the two leading fast food restaurant's, M acdonald's and
Burger king, And there different approach towards custom.
first of all i'll start with the multi leading brand "macdonalds" the advert is based around different stereotype's who eat
at the restaurant, like buisness types, family types and a social types. The advert is only one minute long but ti gives off
the effect that there is something for everyone at macdonald's aged 1-100. It shows the good values and comfort
that you get from macdonalds but in reality, It is loud, and always congested.
The contrasting brand to ''Macdonalds'' would be burger king, there advertising techniques, are quite similar in terms
of stereotypes, but they only tend to use one, and it is on the advertisement i am going to show on this blog,
''I am man'' is a stereotypical term to show that the burger is meaty and only fit for a man, It is based around a song, that is
of men, walking around singing about the burger to regain there masculinity, The advert only shows, a few seconds of the
actual burger king shop, so in a way it could be used as a viral, because with/without those few seconds of filming, the
point being set across to the viewer wont be any different.
The final part of my research , will be based on the competitive games console' "xbox" and playstation
First of all the "playstation", it has had a longer and more succesful history so far, due to the PS1, & PS2.
So there advert had to be dynomite and show what it does best in a minute of seconds, The advert for the PS3 is quite
admirable in term's of advertising and animation, It show's the ps3 in many different concept's, it also shows what games
can be played on it, and what the gaming look's like, It also has, a spider at the end with a bluray logo on it,
then immediately after it shows footage of spider man , which is of course the main film and a sponsor for the game.
It has a little cut scene on the advert of where,the playstation turns into a collage of turret's and army related weapons
then show's a scene of game footage, called far cry, which is an army related game, only Made for the PS3
This is trying to make the viewer buy the console due to the games that only come's with it
The final part to my research is "xbox". The microsoft company have'nt been going as long as Play station
but from the tremendous XBOX 360, there sales have gone ski high, and they need an amazing advert to keep up with it.
The advert i found on the internet, is a viral based advert, and has a very dynamic concept in term's of what its trying to put across,
The advert start's with a shift man, staring at a passer by, but from out of nowhere they put there hand's to infornt of them and place
them like a gun, the whole area turn's into a lock down of Hand gun's, and then from out of nowhere, they all start to shoot each other,
perfectly added, they all no when to drop and when to shoot, And finally at the end of the ad, xbox' logo appears with the catch phrase "jump in"
this is to give the impression that the xbox is so good that its like real life.
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